In an effort to create their identity, Diabolik searched for a way to set themselves apart from the typical jewelry designers of today, to have NO-RIVALS!TM. They were faced with different challenges, a weak economy, rising metal costs and competition from those who claim to be American designers but use oversea factories to keep their prices low. Diabolik 85258 is an all American company and would never outsource their labor to oversea markets.
To achieve their goals, Diabolik decided to keep our jewelry symbolic of the people wearing it. To reflect their persona's, a way for them to make a statement. Not materialistic. Not just a commodity. But a symbol of their soul.
Diabolik looked inwards towards their American roots, roots of hard work with integrity, high quality and high standards. And at a price that was affordable to all. While doing research they were reminded of early American metal smiths. That is where they found their solution. Pewter!. Pewter in its lead free form.
