TechnoMarine was founded in 1997 with the launch of the "Raft", a chronograph on a transparent plastic strap, selling 50,000 models in its first year and creating an entirely new category of luxury fashion timepieces, one which triggered a revolution in the luxury watch industry. In 1999, TechnoMarine added diamonds to the rotating bezel of the "Raft", and the "TechnoDiamond" was born, the first ever combination of diamonds on a diving chronograph with an interchangeable gel strap. The industry claimed that the idea was "insane", and TechnoMarine single-handedly managed to revolutionize the market with a product born of the never-before conceived and almost "sacrilegious" association between plastic and diamonds. More than 150,000 models were sold while thousands of look-alikes began to flood the market.
The name TechnoMarine became synonymous with unbridled creativity and individual sophistication, strong character and product integrity. The company has formed a niche in the combination of fun and sophistication, a revolutionary concept in a mostly conservative industry.
